I
Insights
Blending findings from all data sources including proprietary syndicated, web and library research as well as internal intelligence into cohesive reports and presentations
R
Research
Propriety Research
Quantitative Survey Writing and Design, Setting Sampling Frames, Project Management
Qualitative Focus Group Designs, Market Selection, Recruiting, Moderating, Dial Testing, Ethnographic Research
Quantitative Survey Writing and Design, Setting Sampling Frames, Project Management
Qualitative Focus Group Designs, Market Selection, Recruiting, Moderating, Dial Testing, Ethnographic Research
A
Analytics
Analytics, Optimization, Database Design, Competitive Dashboards, Data Visualization, IfThen, Macros
S
Strategy
Strategic Planning, Consultation, Marketing Mix, Marketing Effectiveness
About Mark Sacher
Mark Sacher is an award-winning and highly accomplished media executive with more than 25 years of experience building and growing cross-platform media brands. He has a track record of developing custom competitive analyses and proprietary measurement solutions while elevating brand performance in the evolving media landscape. Mark’s broad range of responsibilities have included qualitative and quantitative research activities that provide analysis, insights and strategy to guide decisions for programming and scheduling, ad sales, national and local marketing, digital and social media and distribution objectives. Mark has presented his work at several industry conventions and regularly presents for clients.
Prior to launching RAIS Consulting, Mark held leadership positions at El Rey Network, Sprout (now Universal Kids) and CNN. Earlier in his career he worked for The Weather Channel, The Travel Channel and Fox Broadcasting Company. Mark earned a Master of Business Administration degree with an emphasis in Marketing from Georgia State University and a Bachelor of Arts degree in Communication with an emphasis in TV Production from Santa Clara University.
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CONTACT INFORMATION
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Email:
msacher@raisconsult.com
Telephone:
678-591-1114